Vitalz Hub
Client healthcare platform unifying bloodwork, records, and supplements for the UAE market.
12 weeks → investor-ready MVP • 5 core modules • 20+ screens • Dubai stakeholder approval
Historical comparison showing Hematocrit and Hemoglobin trends
Home screen - 'No more guesswork with your health'
Integrated marketplace with health-focused products
The UAE lacked a unified mobile health platform. I led product development from concept to investor-ready MVP in 12 weeks, shipping 5 core modules and 20+ screens that generated strong early investor interest.
Overview
What: Mobile-first healthcare app for bloodwork tracking, medical document storage, health recommendations, and supplement purchasing.
Who: Health-conscious consumers in the UAE seeking centralized personal health management.
My Role: Led end-to-end product development at AIgentic Bros—owned UX/UI design, prototyping, feature scoping, and client collaboration.
Problem
- 1No single mobile app existed locally to centralize personal health data
- 2Bloodwork arrived as fragmented PDFs from multiple labs with inconsistent formats
- 3Users couldn't track health trends across time or providers
- 4Supplement purchases were disconnected from health insights
Client identified significant market gap with no local competition; investor-ready MVP needed to validate market opportunity.
Approach
Position as an all-in-one health hub rather than single-feature app to differentiate in emerging UAE market.
Constraints
- •12-week timeline to investor demo
- •Small team (product studio model)
- •Multiple lab PDF formats to support
- •Mobile-first requirement
Alternatives Rejected
- Single-feature bloodwork app — Wouldn't differentiate in market
- Web-first approach — Target users are mobile-primary
Key Product Decisions
Unified health platform positioning
Single feature app · Modular features · All-in-one hub
Differentiate in UAE market where no comprehensive solution exists
Clear value prop for investor conversations
Two-step ingestion workflow (process → preview → save)
Fully automated · Manual entry · Hybrid with preview
Balance automation speed with data accuracy for medical data
Users trust the data, fewer support requests
Comparison-first dashboards
Raw lab tables · Single-test view · Trend visualization
Users want to understand changes over time, not just current values
Key differentiator in demos
Embedded supplement marketplace
External links · Affiliate model · Integrated shop
Connect recommendations directly to action, capture revenue
Complete user journey from insight to purchase
What Didn't Work
Initial PDF parsing relied on generic extraction, resulting in inconsistent accuracy across different UAE lab formats.
Learning: Medical PDFs vary wildly in structure—headers, tables, units all differ by lab. Generic parsing wasn't reliable enough for health data.
How it helped: Built custom ingestion tool using DocLing to standardize extraction across formats, significantly improving data accuracy and user trust.
Outcome
from concept to investor-ready MVP
- ✓5 core modules shipped (records, bloodwork, trends, recommendations, shop)
- ✓20+ mobile screens designed and built
- ✓Multiple iterations based on stakeholder feedback
- ✓Early investor previews generated strong interest
Demo-ready MVP prepared for upcoming fundraising conversations
Reflection
Market context heavily shapes product decisions. In an emerging market like UAE healthcare tech, being comprehensive beats being focused—there's room to own the category. Mobile-first constraints actually sharpened our design decisions.